Workshop

These interviews will bring out a number of important learning points including:

• The importance of using key messages.
• How to identify those key messages.
• How to sell key messages through techniques such as repetition, sound bites, use of language and other tricks such as telegraphing.
• Holding the line – how to avoid being led “off-message” by awkward interviewers.
• Getting back to the point – how to return to your key message when you are led astray.
• “Down-the-line” – how to deal with an interviewer you can’t see.
• Technological breakdown – how to reduce the risk of your best laid plans being foiled by dodgy equipment.
• Editing – why your carefully chosen words of wisdom are often butchered and how to avoid them being turned into mincemeat.
• Crisis! What crisis? Handling the media in times of trouble.
• Holding statements – what to say when there’s not much to go on.
• Breaking news – what to say when there’s too much to go on and the situation’s changing rapidly.
• Two’s company, three’s a crowd – the dangers of being interviewed with other interviewees.